Credit Unions Raise Profile During Bowl Season

WASHINGTON–Credit unions are finding ways to score for both themselves and others during the college football bowl season. During the recent EagleBank Bowl in Washington, NAFCU joined with Wake Forest University, whose Demon Deacons played in the game, to honor “wounded warriors” who had all served in Iraq and/or Afghanistan and currently are part of the outpatient program at Walter Reed Medical Center. The Demon Deacons played Navy in the game, and Navy Federal Credit Union placed a commercial that appeared nationally during the game. Last week, the San Diego County Credit Union Poinsettia Bowl in San Diego earned significant media attention for the credit union. Unlike recent years, the full name of the bowl, including the credit union, appeared in most media reports when the name of the bowl was included.