CU Direct CUDLs With New Brand Bid

RANCHO CUCAMONGA, Calif. – CU Direct Lending announced it has shortened its name to CUDL and introduced a new blue-and-red logo and website as part of a rebranding. The nation’s largest indirect lending network for credit unions said the shortened name—already well-known among credit unions, dealers and consumers—will be more easily recognizable. The new logo has the tagline, ‘Fast Friendly Credit Union Financing.’

Processing Content

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER
Load More