YORK, Penn.-Seeking to maintain the momentum of Bank Transfer Day, First Capital FCU turned to a kissing booth.
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In this case, the credit union was the presenting sponsor of the First Capital Federal Credit Union Ladies Nite Out at the Holiday Inn Conference Center here, which featured dozens of vendors, a travel agency, spa and skin care company
"To keep the Bank Transfer Day momentum going, First Capital chose to use a kissing booth as the focal point of our display, said Tara Houser, Marketing Director. "We got their attention with the booth, then we asked them to KISS their bank goodbye and come to a credit union. The display helped start dozens of conversations."
