PLEASANTON, Calif. – SafeAmerica CU announced the hiring of Barry Roach, a senior executive at nearby Meriwest CU, as president and CEO of the $300 million credit union.
Roach is currently vice president of retail delivery at the $1.1 billion Meriwest and before that was national senior consultant for CIBC, Canadian Imperial bank of Commerce.
Roach was hired after an executive search conducted by O’Rourke & Associates.










