The Credit Union National Association is $1 million closer to its $100 million fundraising goal for a national awareness campaign, thanks to a donation from CUNA Mutual Group.
CUNA Mutual is the latest to make a significant contribution to CUNA’s “Open Your Eyes” campaign, which will debut in January of next year and seeks to increase consumer awareness of credit unions. Coastal Credit Union in Raleigh, N.C. also recently
Earlier this summer during America’s Credit Union Conference in Boston,
CUNA’s campaign focuses on the benefits CUs provide, raising awareness rather than soliciting individual memberships. The aim, CUNA President and CEO Jim Nussle told CU Journal, is to get potential members in the door and let individual credit unions get new members across the finish line.
CUNA Mutual Group’s contribution will “directly support the management, ongoing consumer research, and creative content development” for CUNA’s program, the group said, in order to “effectively and sustainably create an environment for credit unions to thrive and grow in an increasingly competitive financial services marketplace.”
“Our commitment to America’s credit unions has never been stronger,” said CUNA Mutual Group president and CEO Robert N. Trunzo. “By supporting CUNA and the Leagues on this important initiative, CUNA Mutual believes we can collectively increase consumer consideration of credit unions and position them for a bright future. We believe in this initiative, and we are excited to play this leading role in its success.”
Nussle thanked CUNA Mutual for offering “substantial support,” calling it a “clear sign of both [CUNA Mutual’s] belief in the future of credit unions and a reflection of the unique relationship between our two organizations, a relationship that goes back not just decades but generations.”
