TruStage, the consumer-facing brand for life insurance products from CUNA Mutual Group, has exceeded $6 billion in issued coverage, including $1 billion issued through online channels.
That includes more than $1 billion in coverage issued through online avenues.
Launched in 2016, TruStage's consumer base extends across 49 states.
“The continued success of our simplified-issue life products, and their rapid growth with digital channels in such a short period of time, demonstrates the strong desire and need of middle-market consumers for insurance that is both affordable and accessible,” TruStage SVP Susan Sachatello said in a statement.
Sachatello added that “supporting families by helping them reach a place of financial security remains our paramount priority, and we are committed to continuously improving our technology so consumers can more easily and quickly acquire proper and adequate insurance coverage.”
TruStage, which offers both term and whole life insurance policies, was among the first to offer simplified-issue term and whole life insurance products to customers through a completely digital, automated application process that yields a decision within minutes by answering a few questions.
