HOLLYWOOD -
CU Journal asked its readers about the "Shrek" movie in a recent online poll (see survey results, below) just as the film was about to launch.
DreamWorks Animation's "Shrek the Third" debuted at the No. 1 spot at the box office, raking in some $122 million over the first three days of its release and setting a new opening record for an animated film.
According to preliminary figures, the film broke the previous record of $108 million made by "Shrek 2" in its first weekend on release three years ago.
Producers of the film have had high hopes for the animated sequel, given that "Shrek 2" has been ranked the highest-grossing animated film of all time with $436.7 million in total ticket sales in North America, though reviews for the third "Shrek" movie have been mixed.
Meanwhile, the latest Shrek film also posted the third-biggest opening weekend of all time, following Sony's "Spider-Man 3" and Disney's "Pirates of the Caribbean 2: Dead Man's Chest," which respectively took $151.1 million and $135.6 million at the box office in their first weekends, said the Los Angeles-based box office tracker Media by Numbers.
After Spider-Man 3 released just three weeks prior to Shrek, the animated hit was the second movie to take at least $100 million in the month of May.
CU JOURNAL ONLINE SURVEY
When it comes to the movie "Shrek the Third":
Will have revenues equal to mid-size CU within 10 Days 40%
It again demonstrates the risks true leaders face 3%
We have members who resemble Shrek 57%
