DPS Credit Union has launched a new branding campaign built around the theme, "You'll be amazed at what DPSCU can do for you."
"We're very excited about our new look," said DPSCU President Alan Peppers. "This campaign will enhance an awareness of the DPS Credit Union brand by creating a more dynamic image that will be easily recognized by members and potential members throughout Colorado."
The credit union had been named Denver Public School Employees CU but has shortened that to DPSCU. One goal of the new brand effort is to attract members beyond the core affiliation with Denver Public Schools District 1. The branding campaign was created and is being managed by the Denver-based Solis Group. A new logo, print ads, direct mail and other marketing materials are to follow.