Desert Schools Promotes 'World's Greatest Loans'

PHOENIX, Ariz. - Desert Schools Federal Credit Union unveiled a new creative campaign designed to promote its auto loan programs; specifically Member Value Pricing and Dealer Direct.

The campaign features a circus theme and includes large point of purchase displays, posters and tabletop signage. The tagline for the promotion is "World's Greatest Auto Loans."

The campaign will also be featured throughout the fast-growing Phoenix metropolitan market with online elements, outdoor billboards, radio spots and direct mail.

The promotion runs through July 2007. (c) 2007 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com

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