MADISON, Wis. - Premier Members FCU in Boulder, Colo., won “Competition’s Best” – the highest “Best of Show” award in the CUNA Marketing and Business Development Council’s Diamond Awards competition.
PMFCU’s “Banking Grown Up” was designed to brand the credit union and attract younger members through a TV ad campaign that drove traffic to the credit union’s BankingGrownUp.com website. The $282-million CU credits the program for bringing in 2,401 members over a period of seven months.
Other “Best of Show” honorees included:
* Best Association Entry: Maine Credit Union League in Westbrook, Maine, for its “Holiday CDs” Community/PR program – the league’s objective was to sell 5,000 CDs through member credit unions to raise awareness and funds to benefit the Campaign for Ending Hunger. A total of 8,141 CDs were sold in a two-month timeframe.
* Best Use of Art: Bellco CU in Greenwood Village, Colo., for “Refer a Friend Banner and Signs,” entered in the Point of Sale Display category–the credit union sought to build its membership through a member referral campaign with a $25 incentive. The art featured unlikely friends making good in humorous drawings.
For info: www.cunamarketingcouncil.org.
