Saying that the "good old backlit poster has lost its appeal to the vibrancy of moving images," thanks to the explosion of animation, North Shore Credit Union here has unveiled digital signage at its new $3-million branch here in The Village at Park Royal.
After initial setup costs, the content can be updated without print costs and time delays for manufacture, the credit union said.
"Digital signage allows for different messaging to appear in different parts of the store simultaneously, so it can be tailored to members' specific interests at the point of decision," NSCU explained.
"Once you've had a poster up for a few days, it's stale," said CIO Fred Cook. "The cost of replacing it frequently is prohibitive, so digital signage makes economic sense. As a financial institution, we have so many products and services we'd like to communicate that it would require wallpapering a branch to do it in print. Digital signage allows for immense flexibility and control, and enables us to keep our messages fresh."
