BEAVERTON, Ore. — Database Marketing Agency Corporation, a provider of business intelligence and smart data analytics technology for the financial industry, on Thursday said it is combining operations with Baker Hill, a provider of relationship management, credit-origination and risk-management solutions.
DMA is a portfolio company of The Riverside Company. Baker Hill, which is based in Carmel, Ind., is a recent acquisition of The Riverside Company.
The resulting organization will be led by Naseer Nasim, DMA's president and CEO. The acquisition is expected to be complete by the beginning of the fourth quarter of 2015. The company will maintain offices in both Carmel, Ind. and Beaverton, Ore.
The two companies said in a press release their combination, "creates opportunities to leverage the complementary fit" between DMA's business intelligence and Baker Hill's lending platform and risk analysis capabilities "to create a distinct competitive advantage for progressive financial institutions."
"Today's financial institutions face demographic, regulatory and competitive pressures that drive the need for sophisticated technologies, services and solutions that help them successfully navigate shifting demands. We are pleased to join forces with Baker Hill, which shares our commitment to empowering progressive banks and credit unions to remain viable and profitable in today's complex environment," Nasim said in a prepared statement.
The two companies said they have "significant potential for growth." Together they serve more than 600 financial institutions in the U.S.
"Combining these two organizations is a win-win for the employees, product lines and clients," said John Kish, Riverside Operating Partner, and chairman of the DMA Board of Directors. "As a unified organization, DMA and Baker Hill can deliver highly customized business insights that enable their clients to make informed lending decisions, effectively manage accounts, deepen relationships and drive growth across their entire enterprise."
DMA was founded in 1996. For more information, visit:
