‘Drop The Bank’ Campaign Boosts Checking Accounts From Gen Yers

BROOKLYN, Center, Minn. – City-County FCU said it added new checking accounts with its three-month ‘Drop the Bank’ campaign for young adults.

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The campaign achieved a 44% increase in Advantage Checking accounts opened by 18-34 year olds, and 50% of these new account holders were new members to the credit union. The other half were existing members that moved to Advantage Checking, which is considered a stickier product.


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