US Federal Credit Union has gone to the birds. And not just chickens-the mascots of its recently themed campaign to attract more member deposits.
Seems graphic designer Thomas Schmidt of Range Printing in Brainerd, Minn., played a little trick on the eyes by hiding not one, but four eagles-the CU's official mascot-within the colorful chicken artwork.
Here's a hint. Look at the base of the black feathers of the bird on the far right for the silhouette of a black eagle.
Marty Kelly, VP of Marketing & Business Development at USFCU, said Schmidt delights in hiding the logo on every single cover of Moneyline.
As for the upcoming issue featuring a man cutting his lawn with scissors, Kelly wasn't giving any hints except to say, "It's in a very clever spot."
