Empire FCU Unveils New CardPromotion
SYCRACUSE, N.Y - (08/25/04) -- Seeking to boost outstandingbalances in its card portfolio by one-third before year-end, EmpireFCU has rolled out a new card promotion offering a 1.99% rate onbalance transfers for new cardholders, and instituted a new rewardsprogram. It has further looked to cut expenses by moving all of itsVisa credit cards to Platinum platform. The goal is to increaseoutstanding balances from $14 million to $21 million by the end ofthe year. The rewards are being offered through the CURewardsprogram from St. Petersburg, Fla.-based PSCU FinancialServices.