Entrust FCU Trusts In TV Commercials
RICHMOND, Va. – Entrust FCU has hit the local airwaves with a series of 30-second animated television spots that focuses on the credit union difference and the faith-based credit union’s adherence to Christian philosophies.
The media campaign includes television commercials on WRLH, radio spots on WTVR, a micro-site (www.beagoodsteward.com) and highly targeted advertising on www.pandora.com. The effort is directed at increasing community awareness of Entrust and maximizing the relationship the credit union has with the local Christian community.
The $66 million credit union also is ramping up its social media efforts, which it said has already had an impact on the organization’s awareness effort.