ROCHESTER, N.Y. – ESL FCU has introduced a new suite of prepaid gift and reloadable Visa debit card products, in conjunction with PSCU Financial Services.
The $4 billion credit union offers a reloadable Visa family card, Visa prepaid card, Visa gift card and Visa travel card—and all carry the credit union’s brand and logo.
In addition to branch and website materials, the credit union promoted its new cards with clever radio advertisements that highlighted the benefits to parents for use by teens and young adults, as well as messaging about convenience for use by all consumers.
PSCU’s PrepaidChoice platform offers prepaid Visa gift and Visa reloadable debit cards that can be used at all merchants that accept Visa debit cards and also can be replaced if lost or stolen. Reloadable cards have access to cash from Visa ATMs worldwide.
