Examining Bank Transfer Day One Year Later

WEST PALM BEACH, Fla.-It's been a year since Bank Transfer Day, a Facebook posting that went viral and helped drive record membership growth at credit unions. But that day was hardly a culmination-it was just the beginning of a trendline that has led to 2.2 million new members in a year. In this issue Credit Union Journal launches a series looking at the Year of the Transfer.

Processing Content

For reprint and licensing requests for this article, click here.
Growth strategies
MORE FROM AMERICAN BANKER
Load More