FAA FCU Turns To MRM Application To Help It Boost Sales, Provide Choices
Like so many mid-sized credit unions serving a diverse membership demanding various delivery
"We feel we have to provide as many choices as possible," said President Stan Fraser. "Consequently, we need a
FAA FCU, serving more than 40 SEGs and 14,000 members nationwide, partnered in October with Orem, Utah-
The member relationship management (MRM) system is designed to gather disparate member data into a single
A credit union can "run systems separately or synergistically," Fraser commented. "Hopefully by combining
That's easier said than done. Credit unions often find that such a strategy and its technology take a year or two to get
Still Learning System
"We're still learning how to use all the system options that are available," Fraser reported. "The relationship
Currently, FAA FCU is taking advantage of the Centryx IT/S Alerts/Notifications Package, which addresses the
By capturing and continuously analyzing member data in its Central Information File, the system is able to match
'A Wonderful Thing'
"We know what products we should cross-sell to people and that's a wonderful thing," said Fraser.
The credit union is also tackling the analysis of back office reports, including loan volume and growth, new shares
After looking at several MRM systems offered by industry vendors, FAA FCU converted to Centryx. "We feel that
Particularly enticing was the core system's built-in Internet banking module, e*teller. Gone are the hassles of third-
Centryx IT/S, built on SQL Relational Database technologies, is currently implementing further enhancements,
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