COLUMBIA, Md.-The 2010 phase of the cooperative ad campaign being sponsored by the Maryland & DC Credit Union Association has debuted with a "WhatsInItForMe?" Facebook page and other social media, in addition to radio and metro bus ads.
The campaign was initially launched in 2009 and followed MDDCCUA-commissioned work by Hart Research that "showed conclusively that most nonmembers lack awareness of credit unions and don't believe they are eligible to join." The 2010 campaign, which has a $170,000 budget, builds on the 2009 effort and additional research.
The campaign will run through July 31 with a primary audience of women 25-54 and Gen Y.
The
