Fifth Third Processing Introduces edo Interactive’s Prewards Loyalty Program

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CINCINNATI – Fifth Third Processing Solutions, which processes cards for almost 800 credit unions, said yesterday it has signed with edo Interactive’s Prewards to offer the company’s loyalty and rewards programs to its cards processing clients.

Prewards are offers from retailers that are redeemed by using a debit or credit card at the merchant’s point of sale.

The edo Preward Platform enables merchants to deliver digital offers directly to a targeted consumer base of active cardholders that have registered to receive Prewards.  Cardholders are then notified that a Preward offer is available. The cardholder accepts the offer and redeems it by simply shopping at the merchant offering the Preward.

Fifth Third Processing, which recently acquired almost 400 credit union accounts from TNB Card Services, is 51% owned by International and 49% owned by Fifth Third Bancorp.

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