Filene Seeks More CUs To Pilot 'Savings Revolution'

Published July 02, 2007, 1:00 a.m. EDT

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Updated August 27, 2020, 1:48 a.m. EDT

1 Min Read

MADISON, Wis. - The Filene Institute is seeking CUs to participate in a pilot program aimed at helping members get out of debt and build wealth. "Savings Revolution" monitors the progress of competing members working to achieve their savings and debt reduction over one year.

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Following the format of a reality show, the media airs monthly 90-second vignettes that capture the ups and downs of the families working toward changing the way they save.

An Internet-based software program is being developed to complement the media exposure, allowing consumers in the market area to design their own "Savings Revolution." The net-based component will connect consumers with their local credit union's Savings Revolution competition in addition to one another to blog about their personal financial experiences. The reality TV component of the Savings Revolution program has already been piloted at GECU El Paso. Texas.

To learn more about Savings Revolution, call Denise Gabel at 608-231-8922 or denisegabel filene.org.

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