DENVER – First Data Corp. announced it has developed a personal computer-based point-of-sale payment system in partnership with Microsoft and Hewlette Packard. The First Data POS Value Exchange is designed to replace the cash register and traditional point-of-sale terminal with a PC-based system that will provide a complete store management system with greater data security, speed of transaction and more flexible payment options for customers. The system combines First Data’s processing capabilities with Microsoft’s point-of-sale software and retail sales hardware from HP. The system features a touch-screen display and ability to accept all forms of payment and provides retailers with the ability to track purchase behavior and identify marketing trends to control inventory and save time.
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