Firstmark CU Adds Adobes Online Business Software
SAN ANTONIO – Firstmark CU said yesterday it has elected of Adobe as its provider for online business optimization software.
With more than two million pageviews each month, the $700 million credit union has replaced its previous analytics solution with Adobe SiteCatalyst. This change will provide a deeper level of understanding about key business drivers and how to improve the online user experience.
SiteCatalyst is part of the Adobe Online Marketing Suite, powered by Omniture, and is a highly scalable solution that provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives.