Firstmark CU Adds Adobe’s Online Business Software

Register now

SAN ANTONIO – Firstmark CU said yesterday it has elected of Adobe as its provider for online business optimization software.

With more than two million pageviews each month, the $700 million credit union has replaced its previous analytics solution with Adobe SiteCatalyst. This change will provide a deeper level of understanding about key business drivers and how to improve the online user experience.    

SiteCatalyst is part of the Adobe Online Marketing Suite, powered by Omniture, and is a highly scalable solution that provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives.

For reprint and licensing requests for this article, click here.
Technology
MORE FROM AMERICAN BANKER