Florida Commerce CU Wraps Up New BrandingPromotion

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TALLAHASSEE, Fla. - (02/28/06) -- Florida Commerce CU rolled out a newpromotion last week that wraps all the way around the city's buses.Two of the city's buses have been wrapped entirely with advertisingtouting the $250 million credit union's new logo, slogan andadvertising campaign, making it the first local business to sign onto the moving billboard concept. The wrap-around adds featurecomments from credit union members accompanied by the new gold,black and blue logo underneath the slogan, 'Committed to You'. Thetwo initial bus wraps cost about $14,000 and will run about $4,000a month to keep them on the buses for the whole year.

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