TOLEDO, OHIO-Directions Credit Union here hasn't made any specific changes in light of the current economy, but is continuing to do its regular reviews of rates and offerings in the market, and continuing to make sure its pricing is in the best interest of its members.
"We have a full line of products and services to meet existing and potential members' needs for deposits or loans," said Kathy Martin, SVP of organizational development for the $528-million CU. "We do work with members, when needed, to work out appropriate payment options if they are having difficulties."
DCU recently added a new student loan product for members needing more options to fund college education.
The 74,000-member CU has also not changed a marketing message that emphasizes its longevity and strength.
"We recently included a letter from the CEO in our most recent newsletter discussing our position in the economic turmoil-that we have been here for them in the past, and will continue to be here for our members into the future, and that we are not part of the cause of the economic crisis," Martin said. "We also placed this message in our branches and on our website, along with information on how members are insured and the limits of the insurance."
For info: www.directionscu.org
