'Free' Offer Boosts Bill Pay

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The $850-million Affinity Plus Federal Credit Union is reporting a 93% increase in online bill pay users since making the service free effective May 1. Since eliminating the monthly $5.95 fee, Affinity Plus said it has added as many members in two months as in the previous three years, and now has 2,800 members using the service. "When we heard them express their desire for the service to be free, our dynamic philosophy to 'do what's right for the member' made our decision an easy one," said CEO Kyle Markland. "The results speak for themselves."

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