Genisys CU Inks Ad Firm Hocking Media Group
TROY, Mich. – Genisys CU, Michigan’s fifth-largest credit union, said it has retained the Hocking Media Group to handle all its media planning and buying.
“They were quick to understand the specific needs of our business, and their extensive marketing background allowed them to grasp the full scope of our efforts, beyond just media,” said Darren Cameron, VP Marketing, for the $1.3 billion credit union. “We’ve been impressed with their negotiating skills and are excited about the new thinking they’re bringing to our online initiatives.”
Hocking also represents Belle Tire, Eastern Michigan University and Mongolian Grill.