Group Focuses On Member Growth

WASHINGTON - Credit unions got an update on where CUNA’s task force on membership growth stands. Dick Ensweiler, the president of the Texas CU League who is chairman the Membership Growth Task Force, told the meeting there are three markets to which credit unions will need to look for growth: immigrant/ethnic groups, young people and the underserved.

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Ensweiler said the task force is urging credit unions to:

* Push to change laws and regulations in ways that would bolster service to the target markets.

* Develop more community partnerships.

* Boost participation in the REAL Solutions program to offer new products and services to attract more members from low-wealth and modest means households. (c) 2008 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com


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