SAN ANTONIO Harland Clarke has introduced what it calls “First Touch New Mover Acquisition Program” to help credit unions and banks acquire new accounts.
Developed by Harland Clarke Marketing Services, the company said First Touch helps a bank or credit union be the first to deliver a targeted offer to a new mover’s mailbox.
First Touch New Mover accesses a multi-sourced database that is consolidated daily. Enhanced analytics accurately identify new mover households while Harland Clarke’s creative team designs best-practice marketing communications to encourage responses. Overnight production and next-day mailing support the rapid delivery of clients’ messages to targeted consumers.
According to Harland Clarke, credit unions can easily track campaign progress with built-in reporting mechanisms that include monthly ROI analysis.
