Hawaii PALS Workshop Focus: Diversify Your Membership

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The next Partnering and Leadership Successes workshop coming up Oct. 27 in Honolulu will focus on the topic "New Ideas to Reach New Members," providing credit unions with strategies for diversifying and penetrating membership.

The PALS initiative, fostered by NCUA Board Member Debbie Matz, features representatives from credit unions that have real-life success stories to share with other credit unions.

"This unique workshop is inspired by a wide range of initiatives that have been successful in attracting new members from all walks of life," Matz explained. "Our panelists come from small and large credit unions serving diverse fields of membership all around the country. These credit union leaders will present initiatives that can help more credit unions diversify their memberships and their assets while strengthening safety and soundness."

The first panel will offer "Ideas to Get New Members in Your Door," which will include discussion of locating branches in member businesses and attracting new members with "non-traditional" services like check-cashing and trust services.

Once new members have joined, a CU needs to develop then into life-long members, so the second panel will tackle "Ideas to Help Members Build Wealth," such as forming partnerships to provide financial education, affordable mortgages, small business loans and free income tax assistance.

Panelists will include representatives of Ka'u FCU, Suncoast Schools FCU, Shreveport FCU, Numerica CU, Andrews FCU, U.S. Federal CU, New World FCU and the American Association of Credit Union Leagues.

The workshop will be presented at the Hilton Hawaiian Village, site of the Future Forum.

The PALS workshop will take place from 1:00-4:30 p.m. on Oct. 27 at the conclusion of the Future Forum. Everyone who plans to attend the Future Forum is invited to register now for the PALS workshop. Credit union officials who will not be attending the Future Forum may register to attend only the PALS workshop.

To register for the free PALS workshop, visit www.ncua.gov, look under "Upcoming Events," and click "Oct. 27, Honolulu."

Both CUNA and the Hawaii Credit Union League will co-host the PALS workshop with NCUA.

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