Hiway Federal Credit Union here is crediting an aggressive advertising campaign with boosting business. In its most recent campaign, HFCU states, "Ironically, the best place to bank in St. Paul is not a bank" and "4 out of 5 bankers fear us-the other one is a member."
Within the past year, Hiway expanded its FOM to the greater St. Paul area, and targeted potential members with billboard, print,