RACINE, Wis.-Educator Credit Union's new branch here is literally going green.
The three-story building has a "green rooftop" and a "green vine plant structure" that covers portions of the building's sides to absorb pollution and noise from surrounding areas. The roof is covered with vegetation and soil, and is planted over a waterproofing membrane. The roof cost twice and much as a typical roof, explained Earl Lieske, project architect with Genesis Architecture.
"The green feature gives the roof a longer life expectancy, less rainwater comes off it, and it reduces energy costs," explained Lieske, who estimated the roof reduces the branch's heating and cooling costs by 10% a year. "Employees also benefit by being able to overlook the roof from the employee lounge."
Jim Hooper, Educator CU's vice president of facilities, said that green features mesh well with the local area, which is environmentally conscious. While the environmentally friendly aspects weren't a result of the location of the branch, which will replace an office a few blocks away that's currently in a hospital, Hooper feels the eco-features will lead to more business.
"The consumers in this area are very progressive and aware of the environment," said Hooper. "We've wanted to be located here for many years because it's a strong, untapped market."
ECU planned for 6% growth last year and grew by 14%. The CU is targeting 6% to 7% growth for 2009, and the new branch will open in time to play a role in driving growth above the latest yearly target, added Hooper, who expects it will take 10 to 15 years for the branch to pay for itself.
For info: www.bcigrp.com; www.genesisarchitecture.com.
