Greenwood Village, Colo. — Bellco CU here is all over social media.
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The $2-billion CU takes part in no less than seven networking sites, said Laura Higgins, director of marketing. Higgins told Credit Union Journal how each of the tools meets Bellco's needs in distinct ways:
- Facebook — for general contact and relationship-building with members
- Flickr — for posting photos "from our many community and branch events"
- LinkedIn — for business-to-business networking
- Meetup — "great for letting people know about seminars and events, plus one of our major chambers of commerce is a 'power user'"
- Ning — social network used by (1) Bellco's marketing vendors to share ideas, articles and links and (2) between the marketing teams at Bellco and three other large partner CUs
- Twitter — "our headline generator for our biggest fans," which provides "fast bursts of information"
- YouTube — posting videos for commercials and other credit union content
