WATERTOWN, Mass. — Consumers are angry at everybody, and while a particular credit union may not have played a role in the current conditions, one company warns that does not necessarily remove the CU from the public perception of blame.
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Therefore, said Fabrizio/Fortuna, a marketing communications firm focused on financial institutions, it will be important in the coming months for CUs to ground their brand efforts in the good resume of their past performance and dedication to their local markets. Among the strategies Fabrizio/Fortuna recommends are:
- Management focus on challenges and opportunities.
- Communication with employees re: fear of layoffs.
- Polishing up core banking products.
- Creating new products and promotions that specifically address the economic situation.
- Creating new promotions or sponsorships that connect with the community.
Fabrizio/Fortuna is an associate member of the Massachusetts CU League.
