How One Chilean CU Has Created The Ultimate In Direct Marketing

Published April 13, 2008, 7:18 p.m. EDT

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Updated August 27, 2020, 1:18 a.m. EDT

1 Min Read

SANTIAGO, Chile—Chile’s largest credit union has found a way to forge a personal, one-on-one relationship with even its most remote members, and it’s decidedly low-tech.

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The seven American and Canadian credit union representatives participating in the World Council of Credit Unions’ Women’s Leadership and Credit Union Engagement Program had the opportunity to see how this process works during their final “working day” of the trip before returning home over the weekend. Credit Union Journal, in partnership with WOCCU, has featured daily updates on the progress of the women’s voyage. To learn more about the unique “direct marketing” program used by COOPEUCH CU, click on the top related link at right. Subsequent links will take you to previous stories in this special report.

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