IC FCU Signs With Ad Firm

FITCHBURG, Mass. – IC FCU announced it has hired McDougal and Duval to create and execute all of the credit union's advertising, marketing and public relations initiatives.

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The Amesbury, Mass.-based agency plans to incorporate television commercials, radio advertisements and Web 2.0 efforts with print and direct mail campaigns.

IC FCU has almost $400 million in assets and is one of the largest credit unions in western Massachusetts.

 


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