ORLANDO, Fla. - There was a lot of idea swapping going on at the Grow Show this year. Among the ideas shared:
* From Neil Goldman–the best strategic plan ever is one Goldman attributed to Los Angeles Police FCU: to create penetration among the membership.
* From Andy Mattingly–the unofficial spokesperson. FORUM has created business cards for members who will serve as an unofficial spokesperson for the credit union. The member hands out the cards when referring someone to the CU. The person being referred gets “special treatment” from the CU and the unofficial spokesperson gets $5 for every referral that pans out.
* From Eileen Cherry Clark–you can never have too many t-shirts. Though Clark would later speak at the Grow Show, she shared this idea during the Q&A of another speaker’s session: young people love t-shirts, particularly if they’re given a chance to design themselves. And they are very cheap to do.
