Erie School Employees FCU has signed on to a unique billboard campaign with instant messaging
The $155-million credit union is one of only two companies in Pennsylvania, so far, to take advantage of the
Mary Beth Wilcher, chief marketing officer of ESEFCU, said the billboard is located at the end of a major highway
The top two-thirds of the vinyl sign, which will remain the same throughout the year, shows a lending representative
The bottom third of the board is covered by an LED unit with a black background that can display short messages in
"We have an actual schedule of messages," Wilcher said. "At different times of the day and different times of the
For the most part, the one- to three-word messages are CU-related. Past examples include "PRE-APPROVAL," "$50 FREE GAS" and "60 MON TERMS." During the Christmas holiday, the sign invited passersby to "COME SEE SANTA." And, at 2 a.m. on New Year's Eve, the words "PLEASE DRIVE SAFELY" appeared.
"We can put whatever we want up there," Wilcher said, noting that there has been some discussion about showing
The credit union that serves more than 200 SEGs at three branches has a strong presence in the community, Wilcher
The only drawback, she said, is that it isn't cheap. ESEFCU had to make a one-year commitment, which cost $3000
Since being installed last fall, she said the feedback from members has been great. "People have told us it's really