ORLANDO, Fla. – A credit union that has posted a robust 3.05% ROA in 2008 said it isn’t any one thing that has driven its success, it’s been a series of investments in its community.
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Ray Boss, CEO of Midland Community Credit Union in Texas, told Credit Union Journal’s Grow Show that in his two years at MCCU the credit union has invested significantly in getting its name out in its community, including partnerships with other local groups. Its focus has been on events tied to young families, while not turning its back on other groups.
The strategy appears to be working, according to Boss. Membership growth in 2007 was 18.6%, and at the same time it has reduced the average age of members from 48 to 42.
