Communicators Credit Union Marketing Director Shelly Horan knows they're out there-at least 500,00
CCU wants to help them. But first, she said, it has to find them. Horan will be at The Credit Union Journal's fourth
"I want to make sure the presentation provides (the audience) information they can implement,'' she said. "I want to
CCU, with $176-million in assets, received its new charter to serve low-income communities in 2001, Horan
"We have a pretty big projected growth," Horan said. "The estimation is that we will hit the $200 million mark this
Its plan to get there includes the following:
* Radio and small newspaper advertising. That includes seeking out chambers of commerce, small business
* With the help of area non-profit agencies, chambers of commerce, and minority groups, Horan said, CCU expects
A Minor Kink
* She added that the CU would also seek partnerships with existing for-profit SEGs who are also active in the
Horan said there is one minor kink that puts portions of the community outreach plan on hold.
"With the new charter, we felt that Communicators Credit Union no longer fit,'' she said. "It's hard enough having
CCU was founded to serve telephone company employees and later added cable companies and other types of
An outside consultant has been hired to help the CU come up with a new name and identity that suits its membership
The Conference Skinny
WHAT: The CU Journal's SEG & Business Development Conference
WHEN: March 10-11
WHERE: Westin Horton Plaza, San Diego
FOR INFO: Visit www.cujournal.com or call 888-832-2929.