ALBUQUERQUE, N.M. Kirtland FCU is among the first credit unions to introduce Calcubot Cloud, a financial marketing solution that integrates the Web and Facebook using cloud technology to market loans.
According to the company, Calcubot Cloud enables users to explore a loan on Facebook and then continue their investigation on the Web or vice versa without having to start over again.
"It is essential to grab people's interest at the beginning of the process,” said Judy Ruiz, vice president of marketing at the $650-million credit union. “Calcubot Cloud is a gateway to online lending that really keeps people engaged."
Calcubot Cloud walks prospective loan customers through an interactive buying process tailored to a financial institution's lending products. Members can save loan calculations in the cloud and access them from anywhere. “Savings Alerts” can notify users when interest rates fall to a desired level, the company said.
