Lessons In How To Better Use E-MailMarketing Are Shared

April 04, 2005, 1:00 a.m. EDT 1 Min Read

ORLANDO, Fla. - (04/04/05) E-mail holds great potential forcommunicating with select employee groups and credit unionambassadors, but many credit unions either underutilize thetechnology or get it wrong when they do use e-mail. That was amongthe observations made by Tony Rizzo, president of Pinpoint DirectMarketing in remarks before The Credit Union Journals SEG& Business Development Conference here. Rizzo outlilned aseries of strategies and best practices for credit unions to usee-mail more effectively during his 45-minutes of remarks at thepopular meeting, which was held at the Renaissance Hotel at SeaWorld. Why do most e-mail programs fail? Too many e-mails,not enough content, noted Rizzo. There is not enoughsynergy from the business development angle.

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