Lessons In How To Better Use E-MailMarketing Are Shared

ORLANDO, Fla. - (04/04/05) E-mail holds great potential forcommunicating with select employee groups and credit unionambassadors, but many credit unions either underutilize thetechnology or get it wrong when they do use e-mail. That was amongthe observations made by Tony Rizzo, president of Pinpoint DirectMarketing in remarks before The Credit Union Journal’s SEG& Business Development Conference here. Rizzo outlilned aseries of strategies and best practices for credit unions to usee-mail more effectively during his 45-minutes of remarks at thepopular meeting, which was held at the Renaissance Hotel at SeaWorld. Why do most e-mail programs fail? “Too many e-mails,not enough content,” noted Rizzo. “There is not enoughsynergy from the business development angle.”