Leverage Point and CU Counsel Announce Formal Partnership

ALBUQUERQUE – Leverage Point, an advocacy and public affairs firm based here, and Washington-based law firm CU Counsel on Tuesday announced a formal partnership.

Leverage Point, which just launched last week, said the collaboration of the two firms will "streamline advocacy, public affairs and legal consultation for credit unions across the United States."

Leverage Point said it partners with clients to develop and implement proactive strategies (including advocacy, crisis management, brand and reputation management) that help to nurture positive public sentiment and represent member and industry issues.

CU Counsel said it operates as an advocacy and consulting law firm that offers expertise and practical experience on legal, regulatory, examination, legislative, corporate governance and policy issues to credit unions.

Both firms said they offer unique specialization and expertise in the CU community.

CU Counsel said it is comprised of "industry champions and leaders," counting among its general partners Steven R. Bisker (former assistant general counsel for NCUA), Mary Mitchell Dunn (former deputy general counsel and SVP, regulatory advocacy for CUNA), Stephen A.J. Eisenberg (former EVP and general counsel to Pentagon Federal Credit Union), and Eric L. Richard (former general counsel and EVP for CUNA).

"We are so pleased to partner with Leverage Point to provide a range of advocacy and other services that credit unions say they really need," CU Counsel's Mary Dunn said in a statement. "I look forward to combining our strengths and expertise to maximize our advocacy efforts, and I am confident credit unions will benefit."

The two firms said the direct connection between Leverage Point's advocacy and public affairs services, and the legal and regulatory services which CU Counsel provides, will allow them to provide "coordinated, comprehensive and cohesive strategies specifically tailored to individual credit union goals and objectives."

"We are eager to bring together some of the greatest talent in the movement to help credit unions thrive and maximize opportunities for success," said Juan Fernandez Ceballos, president and CEO of Leverage Point.

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