BRAINTREE, Mass. Liberty Bay Credit Union raised $2,500 in support of the 2013 Buzz Off for Kids’ Cancer an annual event supporting Boston Children’s Hospital that is organized by Boston-based charity One Mission.
This is Liberty Bay’s second year participating in the event, with total donations raised by the credit union totaling $12,500.
The event took place at the home of the New England Patriots Gillette Stadium on June 9 and culminated with fundraisers having their heads shaved. Participants ranged from local residents to area celebrities and sports figures and Liberty Bay’s own John Krupcheck. As a long-time employee in Liberty Bay’s IT department, Krupcheck was gracious enough to agree to shave his head in an effort to increase donations by credit union members and employees.
Liberty Bay took full advantage of several marketing channels to gain donations, including social media, in-branch merchandising and a “krup-cake” bake sale. “John’s participation was great,” said Kelly Amato, vice president of marketing for Liberty Bay Credit Union. “He has been a part of the Liberty Bay family for a long time, which made it easy to get support from members and employees.”
Liberty Bay said it also supports the One Mission organization through a coin machine program, in which all fees associated with the machines are donated directly to the organization. Liberty Bay has raised $3,000 to date for this program in 2013.
