LOS ANGELES – Los Angeles FCU has rolled out a new multi-media ad and social media campaign focusing on the diversity of Angelenos and the 75-year-old credit union’s local roots.
The campaign, developed by local ad agency Simon+Associates Advertising, includes outdoor, movie theatre, targeted newspaper ads and grassroots events spotlighting the benefits of the $720 million credit union. The campaign’s strategic focus is heavily online via Twitter, Facebook , a promotional website and other digital channels.
Comparison taglines were created to emphasize the credit union’s and the city’s distinctive character, for example, “More L.A. Than Networking during Downward Dog, “ More L.A. Than Summer in the Winter,” and “More L.A. Than Valet Parking at the Supermarket.
“We couldn’t have known it at the time of course, but we’re extremely please at how this campaign has fit in so well with current events,” said Mary Goodman, vice president of marketing for L.A. Federal.
Details can be seen at Facebook.com/MoreLAThan and on Twitter at morelathan.org.
