LANSING, Mich. – A 10-week, multi-media campaign touting the credit union difference began on local TV and radio yesterday, with the tag “Love My Credit Union.”
The $1.5 million campaign will feature ads on all major television markets, and/or radio and cable messages in the smaller markets. Every person in every county in Michigan is in a position to see or hear the credit union message of better rates, lower fees and free ATMs.
The TV ads will urge viewers to visit the website lovemycreditunion.org where they can learn more about credit unions and how to join. The TV ads will run for an average of 10 weeks in all of the state’s major markets. The cable and radio spot will run for about six weeks.
The spots were funded by 175 credit unions participating in the Michigan CU League’s annual cooperative ad campaign.
