MasterCard Ads Feature Debit Pay For First Time

Published March 21, 2008, 1:38 p.m. EDT

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Updated August 27, 2020, 1:20 a.m. EDT

1 Min Read

PURCHASE, N.Y. - Reflecting how the payments market has evolved, for the first time in its 10-year history MasterCard’s “Priceless” TV campaign will also feature the debit payment option as well as the credit option. The three new TV spots, titled “Catch,” “Dinner Out,” and “Milk,” conclude with the MasterCard logo “flipping” to show the two payment options for the purchases that precede the “priceless” moment. A MasterCard spokesperson said advertising the debit option reflects consumer “preference and behavior.” (c) 2008 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com

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