CHICAGO — Member Loyalty Group announced Wednesday that it has signed three credit unions to use its organization-wide Net Promoter program.
The CUSO said it added $201 million Cornerstone Community Financial Credit Union, Auburn, Mich.; $2 billion Sandia Laboratory Federal Credit Union, Albuquerque; and $648 million University Credit Union, Salt Lake City.
Member Loyalty Group said in addition to measuring a credit union's Net Promoter Score, its "voice of the member" program allows credit unions to take action on member feedback so they can create exceptional member experiences consistently.
"We are so pleased to welcome these new credit unions to Member Loyalty Group's Net Promoter community," said Michelle Bloedorn, CEO of Member Loyalty Group in a statement. "Our CUSO was founded to provide trustworthy and actionable data to help more credit unions enhance member service experiences and track how their Net Promoter Scores are tied to financial performance."
Member Loyalty Group's list of clients now includes more than 40 credit unions across the nation.
