CLARK, N.J. – CU Student Lending, marketer of the cuStudentLoans private student loan program, rolled out a member referral program that allows credit unions outside of its lending network to offer loans to members.
The new referral program, which features the EdAccess Private Student Loan and the EdSucceed Private Student Loan Consolidation, is a credit union managed program of more than 110 participating credit unions that have pooled funds to offer private student loans to students and families nationwide. The program, in an effort to protect the member sovereignty of its referral partners, includes a non-solicitation agreement that ensures their members will not be marketed to by the lending credit union with outside loan products while they are in repayment.
The program also includes member marketing tools for credit unions to promote the program and maximize referral volume.
